About

The generalist looks outward; he looks for living principles, knowing full well that such principles change, that they develop.
- Frank Herbert

Amanda Costello headshotHello, I’m Amanda – proud generalist and curious knowledge-hunter. I live in St. Paul, Minnesota, with my instructional designer husband, Chris, and our cats, Mhenlo and Haka.

I enjoy knowing a little bit about a whole lot, and knowing where to look to find more.  I love speaking to folks about working with the web and people – drop me a line if you’re interested in me working with you or your team!

In a world of specialty blogs, mine would be a misfit, but I still do have some key interests that keep cropping up:

  • Education: Daughter and granddaughter of teachers, I was raised on educational issues. I currently work in higher ed at the University of Minnesota, and maintain an interest in all levels of education. If I was a single-issue voter, it would be on human rights, of which education is one.
  • Problem Solving on the Web: I love having a big toolbox of web knowledge, and working with folks to help solve problems and communicate their ideas using the web (or sometimes NOT using the web). I’m a huge fan of content strategy, social media, and connecting people with ideas and each other.
  • Books and Reading: After getting stuck in a holding pattern of re-reading, I have begun to read a minimum of 26 “new-to-me” books each year. This is the only New Year’s Resolution I have ever been able to keep. View all my books on Goodreads, or check out books I’ve read by year: 2007, 2008, 2009, 2010, 2011, 2012.
  • Minnesota and Japan: My two homes; I was born and raised in Minnesota, and taught English in Japan for two years after college on the JET Programme. I returned to Minnesota in 2007, and maintain a deep love for both places. This site incorporates material written while I lived in Japan – check out all the Japan content.

My favorite exclamation is “BOOSH!” and I enjoy filling out forms, because it feels like I’m taking a test where I know all of the answers.

Disclaimer: The opinions on this blog are purely mine and do not represent my employer, the University of Minnesota, or other organizations with which I am affiliated in any way.

Recent Posts

Diversify and Grow: Women at Tech Conferences

Hey, have you been a woman in tech around the Internet/Twitter over the last 48 hours? You might have heard about the not-so-small flap involving Edge, a one-day conference on advanced web technologies, which has only one woman on its roster of 24 speakers. Matt Andrews, a web developer at the Guardian, called it out in a blog post, and Rebecca Rosen at the Atlantic highlighted it and upped the ante with a pledge “I will not speak on or moderate all-male panels at technology and science conferences.”

All of this hit me in a giant, personal-feeling, direct whirl because of a couple big things:

  • I am a woman (ta-da!)
  • I speak at tech conferences.
  • I head up the organizing committee of MinneWebCon.

There are a lot of things in my life that make me feel proud, but being involved with MinneWebCon consistently tops the list. In 5 of the 6 years (the 2013 conference included), MinneWebCon has featured women in keynote slots. In 2012, 10 of the 24 speakers were women – 41%. Going to MinneWebCon in 2010 literally changed my whole career path, partly because of the awesome quality of the speakers, but also because there were women speaking, and I thought to myself, “Self, you have ideas to share. You could do this too, and there’s a place for you.”

I got involved with the planning committee, made up of awesome men and women, who all see having more diversity as a responsibility of our conference to the community and the tech industry. I have never felt like I was a “token woman,” or that I am filling some kind of diversity quota.

MinneWebCon welcomes diverse speakers by having diverse speakers. We make it a point to let folks who have never presented before that they are more than welcome to submit a presentation. What do you do? What have you learned? What’s better/worse? What can others learn from this? We want everyone to be able to share this kind of stuff – its how we all grow.

In looking at what can be done, I’m offering my perspective as a conference organizer: sharing and transparency. Conference organizers need to talk not only with their organizing committee, but with other conference organizers. Don’t treat your whole event like a “trade secret.” Sit down with other organizers and talk through your processes. Learn from each other. Not every process is the best for every event, because not every event is the same, but you gain tremendous insight in hearing how other people make things work, where they’ve struggled and stumbled, and how they’ve gotten better.

And be transparent with your selection process. Here’s ours:

MinneWebCon has a two-part process: one is anonymous voting, where each member of the committee reads over the proposals and ranks them from 1-5. The votes are totaled and the proposals sorted. The second part is the whole committee gets together for a giant 4+ hour meeting where we review every proposal as a group, with the voting as a guide. This where the big discussion about the overall schedule happens: what will the conference looks like, what are we talking about (as a conference), what’s present and what’s missing. Each proposal gets a review no matters its ranking, and folks who didn’t make it in can get more constructive feedback on a non-selection than just “Sorry, nope.”

Including people is important. Diversity in perspective and opinion is what drives us forward, and makes us better, both in our work and as human beings. It is really, really hard to unpack privilege, to challenge your own views. It’s hard and it’s messy and sometimes you screw up – but it is always worth it to try, and to make good change.

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